WE ARE GEN P is a young start up based in Dubai that upgrades young minds and empowers them to activate their purpose & be forward thinkers through toolkits and workshops. We created a brand strategy that is bold and loud allowing the identity to evolve and expand with patterns made out of foldable characters: a call out to belong to the GENP tribe.

Creative Direction  Joan Baz | Junior Designers  Sirine Labban, Mario Abou Sleiman

Date                  2018
Client               WE ARE GEN P
Service             Branding