Beirut Animated festival is biannual festival organized by Metropolis cinema association. For its 5th edition, we were invited to design an entire rebranding and create a communication strategy that will drive people to the festival.

We first asked renowned designer and lettering artist Khajak Apelian, to create a logo that can be dismantled and animated. The entire branding was brought forth by using the geometric shapes that were used to build the logo. We made an animated library made out of stamped shapes, patterns and a set of graphic characters that we later used to create the different variations of posters and communication material.